BRAND MANAGEMENT | LICENSING AND FRANCHISING | UNIT 2 | TYBMS | MUMBAI UNIVERSITY



*Brand Management is a subject of BMS (Mumbai University)
its objective:
* to understand the meaning and significance of brand management.
* to know how to build, sustain and grow brands.
* to know the various sources of brand equity.

The topics covered in this video:

PERSONALISED MARKETING : EXPERIENTIAL MARKETINGONE TO ONE MARKETING
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ADVANTAGES OF PERSONALISED MARKETING
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CHALLENGES OF PERSONALISED MARKETING
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FINDING THE RIGHT TECHNOLOGY
TIME AND RESOURCES
CREATING A SINGLE CUSTOMER VIEW
IMPLEMENTING SMART SEGMENTATION
ONE-TO-ONE MARKETING

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EXAMPLES OF ONE-TO-ONE MARKETING
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EXAMPLES OF EXPERIENTIAL MARKETING
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COCA COLA’S 2018 WORLD CUP AUGMENTED REALITY EXPERIENCE
RED BULL STRATOS
VOLKWAGON PIANO STAIRCASE

Source